Do people’s opinions on policy arguments follow those that the politics party castle support? In brand-new research using a nationally representative survey, Kevin J. Mullinix find that understanding that their party supports particular legislation way that people are much more likely to support that legislation, and also that this result is much more pronounced when parties are extremely polarized. This effect is no absolute, however; once an problem is personally important, human being will not blindly follow your party’s lead.

You are watching: Which items in the list are methods a political party might use to influence public opinion?

When civilization express support for a political candidate or take it a side on a policy debate, room they thoughtlessly following your political party? late night comedic tv programs interview look at ordinary people on the street and carry out amusing demonstrations, for example, that Democrats that strongly support for Trump’s taxation proposals and quoted remarks when told, incorrectly, the they are from Hillary Clinton. After a bit of laughter, much more contemplative viewers might pause – and also potentially issue – when they remember the these foolish-looking civilization get to vote. Politics parties and also elected public representative do certainly shape windy opinion, yet I argue that there are boundaries to the extent human being will follow your party’s lead.

Some research argues that whether world support a policy depends, fairly simply, on whether their desired party support or opposes the policy. Experiments carried out in the united States show that conservatives will support a conservative welfare policy as soon as that plan is endorsed through the Republican Party, but then oppose the very same policy when supported through the autonomous Party. Liberals show a comparable willingness to follow the democratic Party. Instances of such actions exist external of the experimental setting; because that instance, a current US survey discovered that Republicans’ assistance for missile strikes versus Syria quadrupled after Trump’s recent strikes. Have to we be pertained to that elected officials and parties exert such substantial influence on public opinion?

Public plan problems and also solutions are often complex. Most world do not have actually the time or motivation to research the intricacies of every issue domain, and as such, they frequently look to your party – a trusted resource – for guidance. When people hear that officials from their party assistance a policy or once they check out a “D” or one “R” alongside a candidate’s name on a ballot, they can use the party endorsement as a cognitive faster way or “cue.” Relying on together party endorsements to reduce the time required to watch and read the news. However, such reliance also enables parties to form people’s attitudes. Further, there are studies which demonstrate that the mere presence of party endorsements in politics news prompt unconscious biases. Together a dynamic may, for example, color perceptions that inauguration crowd size. Still various other evidence argues that differences in factual ideas reflect a type of “partisan cheerleading”.

Building on this research, I newly studied the degree to which political parties persuade public opinion. Ns was primarily focused on understanding cases in which human being are much more likely to follow your party’s lead, and situations in which human being abandon their party’s plan positions.

To execute so, I lugged out an virtual survey designed come be nationally representative of the unified States. Within the survey, respondents received news articles on two different public policies and also were then asked for their opinions on the issues. The posts focused independently on: a proposal to reduced income taxes, and also the “Student Success Act,” an effort to alleviate the commonwealth government’s function in education policy. Both news articles were based on real-world policies proposed by Republicans.

While every respondents received write-ups with the same general content, I installed an experiment in the study. Respondents were randomly assigned – unknowingly – to receive slightly various versions of the articles. One group of civilization received articles that defined the policies however never stated which party supports the proposed law (i.e., they received “No Party Cue.”). A 2nd group got the very same articles, but were told the Republicans assistance the proposals and also Democrats protest them. A third group obtained the exact same articles, but were told that Democrats support the policies and Republicans oppose them. Both plans are, in reality, proposals put forth by officials indigenous the Republican Party. Thus, world in the 2nd group receive what I contact “Traditional Party Cues” and also the third group are provided “Reversed Party Cues.”

As anticipated, the results show that party cues shape plan preferences. By compare the “No Party Cue” come the “Traditional Party Cue” conditions in number 1, we observe the effect of informing respondents the Republican lawmakers support the legislation and Democrats oppose it. As expected, Republicans, top top average, become an ext supportive of the regulation when told their party support it, and also similarly, Democrats come to be less supportive as soon as told your party opposes it.

Figure 1

*

Perhaps much more troubling is the reversed party cue condition where world follow your party’s lead also when your party bring away a stance the is completely out-of-step through reality. Compare the “No Party Cue” come the “Reversed Party Cue” situations, republicans are much more opposed come cutting earnings taxes and the college student Success Act when told their party opposes together measures. Democrats follow the reversed party cue as well, yet only on the taxation issue.

In various other experimental problems not displayed here, I discover that these party cue impacts are more pronounced when civilization are told the the parties space polarized on the issues. That is, when the articles suggest that it is an “incredibly vain partisan atmosphere” and also that parties room “highly polarized,” human being are even more supportive of your party’s proclaimed position. In an era in i m sorry political next are significantly polarized, the findings imply that political parties have significant leverage top top people’s attitudes.

Yet, over there is room because that optimism. In looking in ~ previous studies, ns wondered if the impacts of reversed party cues, prefer those presented above, to be due to world lacking a an ideas to care around and pay fist to policy information. I want to understand if civilization would still “blindly” follow their party if they thought an concern was personally important. To address this possibility, I put a declare in the tax short article from a policy professional that stated “how this issue is taken on will have actually direct aftermath for the daily lives of nearly all Americans…..this will have an impact virtually every time citizens get a paycheck.” similar but unique language was used for the education proposal.

The results are presented in the bottom bar that each number (“Reversed Cue + Important”). It appears that when human being think an problem is personally important, they perform not blindly follow their party’s lead. The result of the reversed party cue is not only got rid of when coupled through the importance statement, but people seem come pay fist to the information and shift toward their party’s place in reality. Castle pull far from their party’s place as proclaimed in the article. That is, Republicans change toward what they space told is the democratic position; in part respects, this is an “over-correction” of attitudes.

When political parties take stands top top policies and also endorse candidates, they provide short-cuts to aid us make feeling of politics. World seem quite eager to follow your party’s lead and also our willingness to follow our party can, at times, make us look foolish. And also as noted above, these impacts are accentuated once parties room polarized top top the issue.

Yet, the affect of political next on publicly opinion is no without limits. The massive public is not simply an obedient dog ~ above a leash regulated by politics parties; us seem, at times, capable of slipping our partisan collars. When people believe that a plan proposal may influence their everyday lives, they have the right to shirk their party’s endorsement and also focus top top the substantive merits the a plan proposal.

“Republican Elephant & autonomous Donkey – Icons” by DonkeyHotey is license is granted under CC by 2.0

Read short articles by Partisanship and ‘Preference Formation: contending Motivations, upstream Polarization, and Issue Importance’, in political Behavior.

Please review our comments policy before commenting.

Note: This write-up gives the views of the author, and also not the place of USAPP – American Politics and Policy, nor of the London college of Economics.

See more: Character Data Can Contain Any Character Or Symbol Intended For Mathematical Manipulation

Shortened URL for this post: http://bit.ly/2pxlfOm

 _________________________________ 

About the author

Kevin MullinixAppalachian State UniversityKevin Mullinix is one Assistant Professor in the department of Government and also Justice researches at Appalachian State University. His research focuses on windy opinion and also political behavior and also has newly been published in Political Behavior, Political Communication, and also the Journal of speculative Political Science.